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Brand Portfolio
CEDC currently offers approximately 770 brands of beverages and other products in five categories: beers, spirits, wines, soft drinks, and cigars. The sales mix is outlined in the table below:
| 2002 | 2003 | 2004 |
| Imported beer | 3.5 % | 1.6 % | 1.2 % |
| Imported spirits | 2.5 | 1.5 | 1.4 |
| Imported wines | 3.2 | 3.2 | 2.6 |
| Domestic Vodka | 68.0 | 70.7 | 75.1 |
| Domestic beer | 8.0 | 10.2 | 6.9 |
| Domestic spirits | 6.5 | 4.9 | 5.0 |
| Domestic wines | 6.3 | 6.2 | 6.3 |
| Other products | 2.0 | 1.7 | 1.5 |
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| Total | 100 % | 100 % | 100 % |
Beer
CEDC distributes imported beer through each of its regional offices. Amsterdam, Bitburger, Budweiser Budvar, Corona, Foster's, Franziskaner, Grolsch, Guinness, Hasseroder, Hoegaarden, Kilkenney, Kostrizer, Leffe, and Stella Artois are distributed and marketed throughout Poland on an exclusive basis.
In the past few years, CEDC has increased the amount of Polish beer that it distributes. This decision to increase its distribution of Polish beer resulted from the nature of the market place in a few select regions of Poland where CEDC has enjoyed and continues to enjoy a strong competitive advantage. As a result of the requests from CEDC's client base in these areas and as a way of protecting market share, CEDC offers Polish beer. CEDC has no immediate plans to increase its distribution of Polish beer on a national scale, but it will increase its distribution of Polish beer in those strategic areas where CEDC decides it is in the best interest of CEDC. Although the actual amount of Polish beer distributed has increased, the amount of Polish beer distributed as a percentage of total sales decreased from 10.2% in 2003 to 6.9% in 2004.
Polish Vodka
CEDC purchases all of its domestic vodka products from 17 local distilleries and carries approximately 133 different brands. Some of the leading domestic vodka brands CEDC distributes include the following:
| Wyborowa |
Absolwent |
| Bols |
Zubrowka |
| Luksusowa |
Smirnoff |
| Belvedere |
Soplica |
| Sobieski |
Zoladkowa Gorzka |
Imported Spirits
CEDC distributes all its imported spirit products through each of its offices, mostly on a nonexclusive basis. Some of the better known spirit products sold by CEDC include the following (CEDC is the exclusive importer of the products denoted by an * below):
| Scotch Whisky |
Johnnie Walker Black, Blue, Green, Gold
and Red Labels
Ballantine's Fines Talisker
Ballantine's Gold Seal
Grant's
Black&White
Chivas Regal
Dewar's
Hankey Bannister
Macallan
Passport
Canadian Special Old
Tullamore Dew
Famous Grouse
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Teacher's
VAT'69
Royal Salute
The Dimple
Black Bush
Connemara
Magdalen
Old Smuggler
Scottish Leader
William's*
Jameson
Paddy
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| Single Malt Whisky |
Glenkinchie
Glenkinche
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Talisker
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| Rum |
Bacardi Light and Black
Captain Morgan
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Havanna Club |
| Bourbon |
Bakers
Basil Hayden's
Bookers
Jack Daniel's
Jim Beam
Knob Creek
Wild Turkey
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| Imported Vodka |
Level One
Finlandia Range
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Absolut Range
Blavod
SKYY
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| Tequila |
Sierra*
Olmeca
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Sauza
Comino
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| Gin |
Gordon's London Dry
Beefeater
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Finsbury*
Bombay
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| Brandy |
Raynal*
Stock 84*
Torres*
Metaxa
Brandy 1804
Capa Negra
Napoleon Grand Montand
Paul De Lissac*
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Soberano Solera
St. Remy
Brunel*
Couronnier*
Courriere*
Hobson*
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| Cognac |
Remy Martin
Hennessy
Courvoisier |
Martell
Camus*
Otard |
| Vermouth |
Stock Blanco, Rosa and Extra Dry* and Martini Bianco, Rosso, Rose, Extra Dry |
Cinzano Blanco, Rosso, Rose, Extra Dry, Americano, Orancio |
| Specialty Spirits |
Bailey's Irish Cream
D.O.M
Benedictine
Grappa Piave*
Liquors Bols
Drambuie
Grappa Primavera*
Liquors De Kuyper
Grand Marnier
Ouzo
Nostalgia*
Calvados
Grappa Fior di vite
Amaretto Gozio*
Campari
Bitter Hankey
Bannister Cream
Ballinel Whisky Cream
Cana-Rio*
Whiskream*
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Amaretto Florence*
Carolans Irish Cream
Jagermeister
Amaretto Venice*
Cointreau
Kahlua Coffee Liqueur
Eclisse*
Becherovka Passoa
Sambuca*
Amarula Cream
Sheridan's Stock
Limonce*
Archer's Peach Schnapps
Southern Comfort
Keglevich*
Napoleon Mandarine*
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Wine
CEDC represents approximately 60 wine suppliers and imports and distributes approximately 426 products through each of its offices on an exclusive basis. CEDC imports wine through a wholly owned subsidiary, The Cellars of Fine Wines, which works directly with the suppliers of the wine brands listed below. Additionally, CEDC distributes other various sparkling wines, vermouths and champagnes on a nonexclusive basis, including Moet & Chandon, Dom Perignon, Piper Heidseck, Martini and Cinzano.
List of Exclusive Brands by Supplier
| French Wines |
Spanish Wines |
Italian Wines |
Veuve Clicquot Ponsardin
Krug
B.Ph. de Rothschild
Kressmann
Borie Manoux
Andre Lurton
De Ladoucette
J. Moreau & Fils
Domaine Laroch
Georges Duboeuf
Faiveley
Leon Beyer
M. Chapoutier
Ogier
CFGV
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M. Torres
Jean Leon
Bodegas Bebidas
Marques de Vittoria
Faustino
Bodegas Victorianas
Codorniu
Felix Solis
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Castello Banfi
Frescobaldi
Cecchi
Luce della Vite
Marchesi di Barolo
Villadoria
Santa Margherita
Bolla
Coltiva
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| Californian |
Chilean |
Australian |
Robert Mondavi
Trinchero Estates
Marimar Torres
Sutter Home
Opus One
Francis Coppola
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Concha y Toro
Torres Chile |
Penfolds
Seppelt |
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| Other Wines |
Champagnes |
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Lenz Mozer-Austrian
Morhena-German
Boutari-Greek
Sogrape-Portugal
Forrester-Portugal
Winecorp-South Africa
Jackson Estate-New Zealand
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Veuve Clicquot
Krug |
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