Central European Distribution Corporation

business strategy
directors & executives
financial highlights
market dynamics
sales & marketing
distribution system
contact us
 

Brand Portfolio

CEDC currently offers approximately 770 brands of beverages and other products in five categories: beers, spirits, wines, soft drinks, and cigars. The sales mix is outlined in the table below:

200220032004
Imported beer3.5 %1.6 %1.2 %
Imported spirits2.51.51.4
Imported wines3.23.22.6
Domestic Vodka68.070.775.1
Domestic beer8.010.26.9
Domestic spirits6.54.95.0
Domestic wines6.36.26.3
Other products2.01.71.5
Total 100 % 100 % 100 %

Beer

CEDC distributes imported beer through each of its regional offices. Amsterdam, Bitburger, Budweiser Budvar, Corona, Foster's, Franziskaner, Grolsch, Guinness, Hasseroder, Hoegaarden, Kilkenney, Kostrizer, Leffe, and Stella Artois are distributed and marketed throughout Poland on an exclusive basis.

In the past few years, CEDC has increased the amount of Polish beer that it distributes. This decision to increase its distribution of Polish beer resulted from the nature of the market place in a few select regions of Poland where CEDC has enjoyed and continues to enjoy a strong competitive advantage. As a result of the requests from CEDC's client base in these areas and as a way of protecting market share, CEDC offers Polish beer. CEDC has no immediate plans to increase its distribution of Polish beer on a national scale, but it will increase its distribution of Polish beer in those strategic areas where CEDC decides it is in the best interest of CEDC. Although the actual amount of Polish beer distributed has increased, the amount of Polish beer distributed as a percentage of total sales decreased from 10.2% in 2003 to 6.9% in 2004.

Polish Vodka

CEDC purchases all of its domestic vodka products from 17 local distilleries and carries approximately 133 different brands. Some of the leading domestic vodka brands CEDC distributes include the following:

Wyborowa Absolwent
Bols Zubrowka
Luksusowa Smirnoff
Belvedere Soplica
Sobieski Zoladkowa Gorzka

Imported Spirits

CEDC distributes all its imported spirit products through each of its offices, mostly on a nonexclusive basis. Some of the better known spirit products sold by CEDC include the following (CEDC is the exclusive importer of the products denoted by an * below):

Scotch Whisky Johnnie Walker Black, Blue, Green, Gold and Red Labels
Ballantine's Fines Talisker
Ballantine's Gold Seal
Grant's
Black&White
Chivas Regal
Dewar's
Hankey Bannister
Macallan
Passport
Canadian Special Old
Tullamore Dew
Famous Grouse
Teacher's
VAT'69
Royal Salute
The Dimple
Black Bush
Connemara
Magdalen
Old Smuggler
Scottish Leader
William's*
Jameson
Paddy
Single Malt Whisky Glenkinchie
Glenkinche
Talisker
Rum Bacardi Light and Black
Captain Morgan
Havanna Club
Bourbon Bakers
Basil Hayden's
Bookers
Jack Daniel's
Jim Beam
Knob Creek
Wild Turkey
Imported Vodka Level One
Finlandia Range
Absolut Range
Blavod
SKYY
Tequila Sierra*
Olmeca
Sauza
Comino
Gin Gordon's London Dry
Beefeater
Finsbury*
Bombay
Brandy Raynal*
Stock 84*
Torres*
Metaxa
Brandy 1804
Capa Negra
Napoleon Grand Montand
Paul De Lissac*
Soberano Solera
St. Remy
Brunel*
Couronnier*
Courriere*
Hobson*
Cognac Remy Martin
Hennessy
Courvoisier
Martell
Camus*
Otard
Vermouth Stock Blanco, Rosa and Extra Dry* and Martini Bianco, Rosso, Rose, Extra Dry Cinzano Blanco, Rosso, Rose, Extra Dry, Americano, Orancio
Specialty Spirits Bailey's Irish Cream
D.O.M
Benedictine
Grappa Piave*
Liquors Bols
Drambuie

Grappa Primavera*
Liquors De Kuyper
Grand Marnier
Ouzo
Nostalgia*
Calvados
Grappa Fior di vite
Amaretto Gozio*
Campari
Bitter Hankey
Bannister Cream
Ballinel Whisky Cream
Cana-Rio*
Whiskream*
Amaretto Florence*
Carolans Irish Cream
Jagermeister
Amaretto Venice*
Cointreau
Kahlua Coffee Liqueur
Eclisse*
Becherovka Passoa
Sambuca*
Amarula Cream
Sheridan's Stock
Limonce*
Archer's Peach Schnapps
Southern Comfort
Keglevich*
Napoleon Mandarine*

Wine

CEDC represents approximately 60 wine suppliers and imports and distributes approximately 426 products through each of its offices on an exclusive basis. CEDC imports wine through a wholly owned subsidiary, The Cellars of Fine Wines, which works directly with the suppliers of the wine brands listed below. Additionally, CEDC distributes other various sparkling wines, vermouths and champagnes on a nonexclusive basis, including Moet & Chandon, Dom Perignon, Piper Heidseck, Martini and Cinzano.

List of Exclusive Brands by Supplier

French Wines Spanish Wines Italian Wines
Veuve Clicquot Ponsardin
Krug
B.Ph. de Rothschild
Kressmann
Borie Manoux
Andre Lurton
De Ladoucette
J. Moreau & Fils
Domaine Laroch
Georges Duboeuf
Faiveley
Leon Beyer
M. Chapoutier
Ogier
CFGV
M. Torres
Jean Leon
Bodegas Bebidas
Marques de Vittoria
Faustino
Bodegas Victorianas
Codorniu
Felix Solis
Castello Banfi
Frescobaldi
Cecchi
Luce della Vite
Marchesi di Barolo
Villadoria
Santa Margherita
Bolla
Coltiva
Californian Chilean Australian
Robert Mondavi
Trinchero Estates
Marimar Torres
Sutter Home
Opus One
Francis Coppola
Concha y Toro
Torres Chile
Penfolds
Seppelt
Other Wines Champagnes
Lenz Mozer-Austrian
Morhena-German
Boutari-Greek
Sogrape-Portugal
Forrester-Portugal
Winecorp-South Africa
Jackson Estate-New Zealand
Veuve Clicquot
Krug

 

spacer.gif (816 bytes)